My Goal As Editor


I cover this town.
I’m interested in things that happen in Laurens, sure. I cover the Laurens County Council because, supposedly, it’s for all the county. Although, the county hasn’t helped us in Clinton hardly at all. We have spec buildings — they’re ours. We have a rec complex coming — it’s ours.
And there’s nothing wrong with that.
Clinton needs to be self-sufficient.
The Chronicle needs to be dedicated to promoting public comment and in-put about things happening in Clinton.
County organizations send us your news. I will attend your events when they mesh with my schedule. But to Clinton, I say - “You are my focus.”
Every day when I drive in to work — you are my focus. Tell me what you want.
A good friend called just the other day to gently nudge me in the direction of a story done by another media source; the story had a Clinton connection. I love that. I had it on my calendar to attend the event my friend was referencing — you can see it on our Spotlight Page today — and I didn’t even tell my friend that. “Oh, I already planned to go” was right on my lips, I didn’t even say it. People give me their ideas, they don’t need to hear, “Already thought about that.” I can’t stand “one-up-manship.”
We make decisions every day about news coverage (and by we, I mean Brian Whitmore and I) and, you know, that is what makes newspapers such a great business — collaboration.
If I miss anything about working for a daily, it’s the daily budget meetings. Just like a budget for your household, a newspaper budget is the listing of stories that are “get-able” for the next issue — you are a lot more specialized on a daily. Me? I’m a jack of all trades. Editorialist. Photographer. Reporter.
I have done pagination, I don’t do that here. I don’t handle the money, my bosses know, I’m lousy with finance. I handle the website. I handle Facebook. I don’t tweet.
I want Clinton to grow and thrive and succeed. I want more of our businesses to know what a great bargain we are to advertise with; and if you join together with us in a partnership, we can put your message out all over the world. We’re not just print — we are the future.
So, join us on a great ride. We will have bumps. We can agree to disagree. We are Clinton, let’s go forward.
My renewed commitment is to  bring you the best newspaper around.
Vic MacDonald is Editor of The Clinton Chronicle. Reach him at 833-1900 or







My Clinton News

P.O. Box 180
513 North Broad St.
Clinton, SC 29325
Phone: (864) 833-1900
Fax: (864) 833-1902

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