So, what does this mean, Clinton First?
We are emphasizing Clinton as our theme for this pivotal year - 2020. We, meaning our Clinton community, are poised to undertake projects; but right now we need some successes. For me, that means extending this invitation:
Presbyterian College writes a monthly column for us - we invite The City of Clinton to do that, as well.
We invite more news from PC - an important element to our community. We have plans to “anchor” it on page 2B every issue. Also in our B Section, while it’s not our primary mission, you will find a lot of Self-Help and Making Your Life Easier information. We are not Simple Life or Magnolia magazine and we don’t pretend to be - we just know there is a readership for self-improvement ideas. We are firmly committed also to Mental Health, the Fight Against Addiction, and Suicide Prevention (if you have thoughts about harming yourself or others, call here FIRST -- 864-938-0912).
We invite more contributions from individual schools. Don’t send us 20 marginal/bad photos; send us five of the best with a short description of what’s going on. Plans are to have a lot more five-six item picture packages in our paper.
We invite Churches to partner with us. Every week we have a display spot for Church News, yet we get VERY LITTLE; this should not take an inordinate amount of time - Date, Time, Place - and we prefer it to be e-mailed.
We would like more Promotions, Announcements, Pictures from Businesses - so many now are part of Giant Corporations and local affiliates have to wait on the big business to “make an announcement”. If you are an independent business, we want to know who you are promoting and what community activities you’re interested in.
And Yes Cell Phone photos e-mailed to us are generally acceptable. Camera photos look better when “blown up” in the newspaper and reproduced on the Website. Remember, we run three platforms: the Newspaper that is published every Wednesday, the Website -- MyClintonNews.com - that’s been around in one form or another for about three years -- and our Facebook page which has regular contact with more than 1,400 people, “small potatoes” compared to be big boys but pretty good for our small corner of the world in a relatively short period of time. We were boosting our Facebook posts - we’re not doing that anymore, but we encourage you to “share”.
Also Remember, you get a full news package in the paid subscription newspaper, a little less on-line, and a little less than on-line on Facebook. We have not yet embarked into Twitter and Instagram.
The Website remains fairly effective for an old technology. A story that we broke on this platform last month is over 5,000 reads in a fairly brief period of time.
We have nine LOCAL COLUMNISTS - one of whom is a woman and person of color. We would like to have more, but you should realize, this is a commitment. Some who have undertaken it have found even at “once a month”, that once comes around pretty quickly --15 Local Columnists would give us three per week for four weeks in a month and some extras. THAT would be a great offering to the Clinton Community. All of our local columns are printed on the Website (under Opinions) and our staff written columns also appear on Blogs - that’s on the far right of the Toolbar on our website.
Weddings and Engagements now are almost always posted on Facebook. But newspapers have not surrendered that news, just yet. We welcome your wedding articles with picture and engagement notice with picture - there is a small fee for our processing time. Forms to guide this process are on our website. Just because there are new ways to announce that you are married does not mean that some day you’re not going to want that “article from the newspaper” as part of your wedding photo album.
We continue to stand ready to help you celebrate your lives, and help you effect change in your community. As our mast head says on today’s front page, what you are holding is Volume 120, Issue 2 of The Clinton Chronicle. As we turn the decade, We are very proud of that fact.
(Vic MacDonald is editor of The Clinton Chronicle. The views expressed here are his and do not necessarily reflect those of The Chronicle. MacDonald can be reached at 833-1900 or firstname.lastname@example.org)